cracked

Mercy For Animals
Creative DirectionAnimation, Film
  • Cannes Lions01 Shortlist
  • One Show01 Bronze, 01 Merit
  • D&AD01 Shortlist
  • Clio Health02 Gold, 03 Silver
  • LIA04 Silver, 01 Finalist
  • ADC02 Silver, 01 Bronze, 01 Merit
  • The Drum Awards01 Gold, 03 Bronze
  • Brazilian Creative Club01 Gold
  • Ciclope Festival01 Finalist
Cracked

Cracked is a wordless animated film that reveals the hidden cruelty behind “cage-free” labels. Set to Radiohead’s Exit Music, it follows one hen’s descent into a surreal nightmare of confinement and fear. What starts as pastoral quickly unravels into a haunting portrait of industrial egg farming.

"Inside Mercy For Animals' shocking campaign to exposed ‘cage free’ myths"

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CRAFT FILM

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