dt_02
NYC
Relógio New York

Toxic Portraits

Toxic Portraits reimagines gout by using uric acid in art, corroding copper plates to reflect patient levels through line work, splatters, and cross-hatching that visualize pain and progression.

Type
activation
art
design
experiential
illustration
ooh
Client
HORIZON THERAPEUTICS (AMGEN)
Role
CREATIVE DIRECTOR
HEAD OF ART
Awards
Advertising Health World Top 10 Ranking
#7 Most Awarded Campaign (2024)
 
Cannes Lions
1X Bronze
 
One Show
1X Bronze
 
Clio Health
2X Gold
1X Silver
2X Bronze
 
LIA
1X Bronze
 
New York Festival
1X Gold
2X Silver
 
D&AD
1X shortlist 
 
lÜRZER'S ARCHIVE
TOXIC-PORTRAITS-Cannes
proccess
Toxic-Portraits-Cannes-Support-Chris
Toxic-Portraits-Cannes-Sharon.jpg-Note-I-omitted-22Support-0522-as-it-seemed-less-relevant
Toxic-Portraits-Cannes-Support
Toxic-Poster-SAM
Toxic-Poster-Chris
Sharon-Toxic-Poster
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