The Identity Builder

About

The Identity Builder turns data on 5,500 rare diseases into unique visual symbols, raising awareness and helping connect patients and doctors—using over 30,000 data points to shape each design.

Client

Zhejiang University

Type

Brand System
Creative Data
Data Visualization
Illustration

Role

Designer
Creative Director

Recognition
Cannes Lions
3X Shortlist
One Show
3X Merit
ADC
3X Merit
Clio Health
2X Silver
1X Bronze
1X Shortlist
LIA
2X Silver
1X Bronze
1X Finalist
Fast Company Innovation by Design
Honoree - Best Data Design
Cannes-Submission-Photo-02
Cannes-Assets-2024-2
Board-Support-Illustrations
Cannes-Assets-2024-1-1
Board-Support-Logos-1
Cannes-Assets-2024-4-1
Board-Support-Logos
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