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The Identity Builder
The Identity Builder turns data on 5,500 rare diseases into unique visual symbols, raising awareness and helping connect patients and doctors—using over 30,000 data points to shape each design.
Type
artificial intelligence
creative data
data visualization
design
illustration
Client
ZHEJIANG UNIVERSITY
Role
CREATIVE DIRECTOR
HEAD OF ART
HEAD OF ART
Awards
CANNES LIONS
3x shortlist
ONE SHOW
3x merit
adc
3x merit
CLIO health
2x silver
1x bronze
1x shortlist
Lia
2x silver
1x bronze
1x finalist
Fast company INNOVATION BY DESIGN
honoree - best data design








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