dt_02
NYC
Relógio New York

The Unnoticed Sponsorship

To raise awareness of melanoma, Brazil’s deadliest skin cancer, the Brazilian Melanoma Institute placed a hidden mole-like spot on Botafogo’s jerseys. After months unnoticed, a press conference revealed the message, triggering national attention to the dangers of overlooked moles.

Type
Media
health & wellness
pr
sports
Client
BRAZILIAN MELANOMA INSTITUTE
Role
CREATIVE DIRECTOR
HEAD OF ART
Awards
Cannes Lions
3X Shortlist
 
the drum awards
2x grand prix
5x gold
#1 most awarded campaign
 
LIA
1X Silver
1X Bronze
 
Lisbon awards
1X Gold
 
AdAge Healthcare Impact Awards 
1X Gold
3X Silver
 
Brazilian Creative Club
1X In Book
BOARD_UNNOTICED-SPONSORSHIP
bota_02
bota_04
bota_05
thb_gif_unnoticed
The Unnoticed Sponsorship-high
bota_01
←
→
Magnetic Stories
Siemens Healthineers
→
Impossible Journey
Aster
→
Portuguese (Re)Constitution
Penguin Random House
→
Zip Code Exam
Equality Health Foundation
→
The Unnoticed Sponsorship
Melanoma Brasil
→
Autism Rocks
Eurofarma
→
Cracked
Mercy for Animals
→
The Earli Show
EarliTec Diagnostics Inc
→
The Identity Builder
Zhejiang University
→
You Are My Sunshine
Mollie's Fund
→
Toxic Portraits
Horizon Therapeutics
→
Everything They Didn't Tell You
Black Women for Wellness LA
→
Mind's Eye
MND Association
→
Life Models
Not Putting on a Shirt
→
The End of the Internet
APFED
→
The Refinery
Various
→
Every Word Matters
Portuguese Cinema Academy
→
Roads Have Stories
Fundación MAPFRE
→
Sounds Of Portugal
Portugal Paralympic Comittee
→
5K Lives
Beiersdorf
→
AAML Campaigns
AAML
→
Just One Can
Anjo Paints
→
Drunkheads
SPRS
→
Minimal Monochrome
Personal
→

@DTORGO

NYC©2025