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The Unnoticed Sponsorship

To raise awareness of melanoma, Brazil’s deadliest skin cancer, the Brazilian Melanoma Institute placed a hidden mole-like spot on Botafogo’s jerseys. After months unnoticed, a press conference revealed the message, triggering national attention to the dangers of overlooked moles.

Type
Media
health & wellness
pr
sports
Client
BRAZILIAN MELANOMA INSTITUTE
Role
CREATIVE DIRECTOR
HEAD OF ART
Awards
Cannes Lions
3X Shortlist
 
the drum awards
2x grand prix
5x gold
 
LIA
1X Silver
1X Bronze
 
Lisbon awards
1X Gold
 
AdAge Healthcare Impact Awards 
1X Gold
3X Silver
 
Brazilian Creative Club
1X In Book
BOARD_UNNOTICED-SPONSORSHIP
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bota_05
thb_gif_unnoticed
The Unnoticed Sponsorship-high
bota_01
←
→
Magnetic Stories
Siemens Healthineers
→
Impossible Journey
Aster
→
Portuguese (Re)Constitution
Penguin Random House
→
Zip Code Exam
Equality Health Foundation
→
Autism Rocks
Eurofarma
→
The Unnoticed Sponsorship
Melanoma Brasil
→
Cracked
Mercy for Animals
→
The Earli Show
EarliTec Diagnostics Inc
→
The Identity Builder
Zhejiang University
→
You Are My Sunshine
Mollie's Fund
→
Toxic Portraits
Horizon Therapeutics
→
Everything They Didn't Tell You
Black Women for Wellness LA
→
Mind's Eye
MND Association
→
Life Models
Not Putting on a Shirt
→
The End of the Internet
APFED
→
The Refinery
Various
→
Every Word Matters
Portuguese Cinema Academy
→
Roads Have Stories
Fundación MAPFRE
→
Sounds Of Portugal
Portugal Paralympic Comittee
→
5K Lives
Beiersdorf
→
Just One Can
Anjo Paints
→
Drunkheads
SPRS
→
Minimal Monochrome
Personal
→

@DTORGO

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