THE UNNOTICED SPONSORSHIP
To raise awareness of melanoma, Brazil’s deadliest skin cancer, the Brazilian Melanoma Institute placed a hidden mole-like spot on Botafogo’s jerseys. After months unnoticed, a press conference revealed the message, triggering national attention to the dangers of overlooked moles.
Client
brazilian melanoma institute
Role
Creative Director
Head of Art
recognition
cannes lions
DIEGO TÓRGO CD.AD
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