The Unnoticed Sponsorship

About

To raise awareness of melanoma, Brazil’s deadliest skin cancer, the Brazilian Melanoma Institute placed a hidden mole-like spot on Botafogo’s jerseys. After months unnoticed, a press conference revealed the message, triggering national attention to the dangers of overlooked moles.

Client

Brazilian Melanoma Institute

Type

Media
Health & Wellness
Public Relations

Role

Creative Director

Recognition
Cannes Lions
3X Shortlist
The Drum Awards
2X Grand Prix
5X Gold
#1 Most Awarded Campaign
LIA
1X Silver
1X Bronze
Lisbon Awards
1X Gold
AdAge Healthcare Impact Awards
1X Gold
3X Silver
Brazilian Creative Club
1X In Book
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The Unnoticed Sponsorship-high
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