Impossible Journey
client
aster | a maternal health company
ROLE
CREATIVE DIRECTOR
HEAD OF ART
ART DIRECTOR
HEAD OF ART
ART DIRECTOR
Recognition
CANNES LIONS
London International Awards
Creative Club of São Paulo
The Drum Awards
El Ojo de Iberoamérica
AdAge Healthcare Impact Award
Design Brazil Award
Brazilian Design Biennial
London International Awards
Creative Club of São Paulo
The Drum Awards
El Ojo de Iberoamérica
AdAge Healthcare Impact Award
Design Brazil Award
Brazilian Design Biennial
Black Women face a devastating reality, being three times more likely to die from pregnancy-related causes than white women. The s.1606 Momnibus Act, a crucial piece of maternal health legislation, has stalled in congress for over 11 months.
“Impossible Journey" poignantly illustrates this disparity through the contrasting journeys of two storks, highlighting the urgent need for action. The film was painstakingly crafted using 3,200 hand-painted frames and was shared with us congress members during black maternal health week, urging them to support the act.
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