THE IMPOSSIBLE JOURNEYURNEY.

BLACK WOMEN FACE A DEVASTATING REALITY, BEING THREE TIMES MORE LIKELY TO DIE FROM PREGNANCY-RELATED CAUSES THAN WHITE WOMEN. THE S.1606 MOMNIBUS ACT, A CRUCIAL PIECE OF MATERNAL HEALTH LEGISLATION, HAS STALLED IN CONGRESS FOR OVER 11 MONTHS. 

THE ANIMATED SHORT FILM "IMPOSSIBLE JOURNEY" POIGNANTLY ILLUSTRATES THIS DISPARITY THROUGH THE CONTRASTING JOURNEYS OF TWO STORKS, HIGHLIGHTING THE URGENT NEED FOR ACTION. THE FILM WAS PAINSTAKINGLY CRAFTED USING 3,200 HAND-PAINTED FRAMES AND WAS SHARED WITH US CONGRESS MEMBERS DURING BLACK MATERNAL HEALTH WEEK, URGING THEM TO SUPPORT THE MOMNIBUS ACT. JOURNEY.

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◼︎ CLIENT
     
   ASTER | A MATERNAL HEALTH COMPANY 
 
◼︎ ROLE
 
   CREATIVE DIRECTOR
   HEAD OF ART
   ART DIRECTOR
 
◼︎ RECOGNITION
 
   CANNES LIONS
   London International Awards
   Creative Club of São Paulo
   The Drum Awards
   El Ojo de Iberoamérica
   AdAge Healthcare Impact Award
   Design Brazil Award
   Brazilian Design Biennial
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