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diego_platon_smile
Info
Creative Director | Art
EU passport with O-1 VISA
Happily married to Carolina
Proud father of Marcelo
Currently working in nyc
Clients
AB InBev
Amgen (formerly Horizon)
Bank Carrefour
Bayer
Beiersdorf
Boehringer Ingelheim
Brazilian Government
eli Lilly
Lactogal
Nivea
Nnovartis
Penguin Books
Pfizer
Renner Stores
Sanofi
Siemens Healthineers
Uber
Unitel
Vivo
Volkswagen
Votorantim
Walmart
WWF
Zillion brands from Brazil and Portugal
Jury & Mentoring
D&AD Shift Program
Clio Health
MAD Stars
The One Club for Creativity
AICP
AdForum PHNX

I'm Diego Tórgo, a Brazilian-Portuguese Creative Director. For two decades, I’ve worked in advertising across three continents, always focused on telling bold visual stories that connect with people and hopefully leave a mark.

Currently, I’m the SVP Creative Director at Area 23, where I lead The Refinery—our specialized group focused on pushing ideas, craft, and art direction. My role is to collaborate across the agency to keep the creative bar high and the work fresh. I’ve been really lucky to see our work recognized, picking up over 20 Cannes Lions (including a Grand Prix and a Glass Lion) and helping Area 23 win Healthcare Agency of the Year three times. 

Before this, I was at FCB Lisbon, where I was part of the team that won Portugal's first-ever Cannes Lions Grand Prix for "Portuguese (Re)Constitution." That project will always be special to me. 

My philosophy is simple:

1. Get things done.

2. Work smart.
3. Don't be a douche.

I love this job and I'm always excited about what's next.

Feel free to reach out. I’d love to connect.

Awards & Recognition

Recognitions
#5 Most Awarded Creative Director 
The One Club for Creativity Global Ranking 2025

#7 Most Awarded Campaign
The One Club for Creativity Global Ranking 2025
 
#4 Most Awarded Creative Director
The One Show 2025
 
#6 Most Awarded Campaign
The One Show 2025
 
#5 Most Awarded Creative Director
Art Directors Club 2025
 
#4 Most Awarded Campaign
Art Directors Club 2025
 
#7 Most Awarded Art Director / #1 in US
Cannes Lions 2024
 
Top 50 Most Awarded Creative Director in the World
The Drum World Creative Ranking 2025
 
#7 Most Awarded Campaign
Advertising Health World Top 10 2024
 
Top 20 Most Awarded Art Director in Europe
The One Show 2023
 
Best Local Creative - Portugal
El Ojo de Iberoamérica 2022
 
Cannes Lions [22]
Grand Prix :: Design
Grand Prix :: Pharma
Gold :: Creative Data / Data Storytelling
Gold :: Entertainment for Sport / Branded Content
Gold :: H&W / Creative Data
Silver :: Brand Experience & Activation
Silver :: Entertainment for Sport / Diversity & Inclusion
Silver :: Glass: The Lion for Change
Silver :: H&W / Branded Content & Entertainment
Silver :: H&W / Integrated
Silver :: Industry Craft / Illustration
Silver :: Pharma / Copywrting
Silver :: Pharma / Direct
Silver :: Pharma / Film Craft
Bronze :: Audio & Radio / Innovation
Bronze :: Brand Experience & Activation
Bronze :: Creative B2B / Innovative Use of Content
Bronze :: Entertainment / Branded Content
Bronze :: Industry Craft / Illustration
Bronze :: Pharma / Art Drection
Bronze :: PR / Research, Data & Analytics
Bronze :: Print & Publishing / Culture & Context
46X Shortlist
 
One Show [26]
Fusion Pencil
Best of Discipline :: Radio & Audio 
Gold :: Branded Entertainment
Gold :: Design / Design for Good
Gold :: Design / Editorial
Gold :: Design / Illustration
Gold :: Design / Moving Image
Gold :: Music & Sound Craft
Gold :: Pharma / Innovation
Gold :: Print & Promotional
Gold :: Radio & Audio
Silver :: Design / Art Direction
Silver :: Design / Illustration
Silver :: H&W / Film
Silver :: Interactive, Online & Mobile
Silver :: Music & Sound Craft
Silver :: Pharma / Experiential / Immersive
Silver :: Pharma / Radio & Audio
Silver :: Radio & Audio
Bronze :: Branded Entertainment
Bronze :: Branded Entertainment
Bronze :: Experiential & Immersive
Bronze :: Moving Image Craft
Bronze :: Pharma / Art Direction
Bronze :: Pharma / Branded Content
Bronze :: Radio & Audio
19X Merit
 
Clios [50] 
Clio Awards
 
Grand Clio :: Branded Entertainment & Content
Gold :: Audio / Branded Entertainment & Content
Gold :: Audio / Specific Target Audience
Gold :: Branded Entertainment & Content
Gold :: Design / Editorial
Gold :: Public Relations
Silver :: Innovation
Bronze :: Audio Craft
Bronze :: Branded Entertainment & Content
Bronze :: Creative Use of Data

Clio Sports Awards

Gold :: Branded Entertainment & Content / Diversity in Storytelling
Gold :: Branded Entertainment & Content / Film (Scripted)
Gold :: Film / 61 sec to 5 min
Gold :: Public Relations / Cause-Related
Gold :: Social Good
Silver :: Creative Effectiveness

Clio Health Awards
 
Grand Clio :: Audio Craft
Grand Clio :: Creative Use of Data
Gold :: Creative Strategy
Gold :: Design / Printed Materials
Gold :: Design / Printed Materials
Gold :: Design Craft / Animation
Gold :: Design Craft / Art Direction
Gold :: Film / 60s to 5 minutes
Gold :: OOH / Poster
Silver :: Audio / Streaming
Silver :: Audio Craft / Copywriting
Silver :: Branded Entertainment & Content
Silver :: Creative Business Transformation
Silver :: Creative Use of Media
Silver :: Creative Effectiveness
Silver :: Design / Direct
Silver :: Digital Craft / Art Direction
Silver :: Digital Craft / User Interface
Silver :: Design Craft | Image Creation
Silver :: Direct / Film
Silver :: Health Equity
Silver :: Partnerships & Collaborations
Bronze :: Design / Brand Identity: New
Bronze :: Branded Entertaiment & Content
Bronze :: Design / Posters
Bronze :: Design Craft | Art Direction
Bronze :: Design Craft / Image Creation
Bronze :: Direct / Print
Bronze :: Experience / Activation / Events
Bronze :: Film Craft / Animation
Bronze :: Health Equity
Bronze :: Innovation / Digital Product
Bronze :: Partnership & Collaborations
Bronze :: Print & OOH Craft

 
D&AD [06]
Graphite :: Entertainment / Audio
Wood :: Animation / Creative Use of Budget
Wood :: Entertainment / Experiential
Wood :: Illustration / Collaboration
Wood :: Impact / Design
Wood :: Radio & Audio / Entertainment
9X Shortlist
 
London International Awards [60]
Grand LIA :: Audio & Radio
Gold :: Audio & Radio / Creative Use of Data
Gold:: Audio & Radio / Innovative Use of A&R
Gold :: Audio & Radio / Sound Design
Gold :: Branded Entertainment / Audio
Gold :: H&W Craft / 2D Animation
Gold :: H&W Craft / Illustration
Gold :: H&W Craft / Music Adaptation - Song 
Gold :: H&W Craft / User Interface
Gold :: Pharma Craft / Animation
Gold :: Post Production / 2D and Stop Motion Animation
Silver :: Audio & Radio / Pharmaceuticals
Silver :: Audio & Radio / Script Writing
Silver :: Branded Content / Documentary Short Film
Silver :: Branded Content / Scripted Short Film
Silver :: Creativity in Media / Use of Outdoor 
Silver :: Creativity in PR / Best Use of Sponsorship 
Silver :: Design / Creative Use of Data 
Silver :: Design / Data Visualization 
Silver :: H&W / Creative Use of Data 
Silver :: H&W / Public Service/Charity/NGO 
Silver :: H&W Craft / 2D Animation 
Silver :: H&W Craft / Art Direction 
Silver :: H&W Craft / Stop-frame Animation 
Silver :: H&W Craft / Use of Licensed Music
Silver :: Online Film / H&W
Silver :: Pharma / Branded: Creative Use of Data 
Silver :: Pharma / Branded: Devices and Diagnostics
Silver :: Pharma / Branded: Patient Engagement
Silver :: Pharma / Unbranded: Creative Data
Silver :: Pharma Craft / Art Direction
Silver :: Pharma Craft / Experiential Use Sound
Silver :: Pharma Craft / Illustration Campaign
Bronze :: Audio & Radio / Craft: Music Adaptation 
Bronze :: Audio & Radio / Health & Pharma 
Bronze :: Billboard / Creative Use of Data Campaign 
Bronze :: Creative Use of Data / Data Visualization 
Bronze :: Creativity In B2B / B2B Craft 
Bronze :: Creativity In B2B / Best Local Market 
Bronze :: Creativity in PR / Best Use of Sponsorship 
Bronze :: Creativity in PR / Public and Political Affairs
Bronze :: Design / Zeitgeist
Bronze :: H&W / Creative Use of Data Campaign 
Bronze :: H&W / Education and Service Campaign 
Bronze :: H&W / Public Service/Charity/NGO Campaign
Bronze :: H&W Craft / Art Direction
Bronze :: Pharma / Social Responsibility
Bronze :: Pharma / Unbranded: Patient Engagement 
Bronze :: Pharma / Unbranded: Pharmaceuticals & Vaccines
Bronze :: Pharma / Unbranded: Pharmaceuticals & Vaccines
Bronze :: Pharma / Unbranded: Pharmaceuticals & Vaccines
Bronze :: Pharma / Unbranded: Professional Services Campaign
Bronze :: Pharma Craft / Animation
Bronze :: Pharma Craft / Animation Campaign
Bronze :: Pharma Craft / Art Direction Campaign
Bronze :: Pharma Craft / Illustration
Bronze :: Print / Public Service/Charity/NGO
Bronze :: Pharma Craft / User Interface 
Bronze :: Pharma Craft / User Interface
14X Finalist
 
Art Directors Club [18]
Fusion Cube
Gold :: Design for Good / Experiential Design
Gold :: Design for Good / Illustration
Gold :: Illustration / Animation
Gold :: Pharma / H&W / Experiential Design
Gold :: Pharma / H&W / Motion Animation 
Silver :: Design for Good / Illustration
Silver :: Design for Good / Motion / Fim Craft
Silver:: Design for Good / Pharma / H&W
Silver :: Illustration / Advertising
Silver :: Motion / Film Craft / Animation
Silver :: Motion / Film Craft / Short Video
Silver :: Publication / Books
Bronze :: Advertising / Animation
Bronze :: Advertising / Innovation
Bronze :: Design for Good / Publication
Bronze :: Illustration / Books
Bronze :: Pharma / H&W / Advertising / Film
5X Merit
 
New York Festivals [16]
Grand Prix :: Design
Gold :: Design
Gold :: Pharma - Craft / Art Direction
Gold :: Pharma - Print / Publishing
Silver :: H&W - A.I Driven Creativity
Silver :: H&W - OOH / Poster
Silver :: Pharma - Print / Publishing
Silver :: Pharma - Craft / Art Direction
Silver :: Pharma - Craft / Illustration
Silver :: Pharma - Craft / Print Materials
Silver :: Pharma - Design / Posters
Silver :: Pharma - Print / Collateral
Bronze :: H&W - Digital / Apps
Bronze :: H&W - Direct
Bronze :: H&W - Craft / Art Direction
Bronze :: H&W - Craft / Typography
8X Finalist
 
ANDYs [02]
Gold :: Idea
Gold :: Reset
 
The Drum Awards [44]
Editors Choice 2025
Grand Prix
:: B2B
Grand Prix :: PR
Grand Prix :: Social Purpose
President’s Award :: Content
President’s Award :: Design
President’s Award :: Social Purpose
Gold :: Advertising / Art Direction
Gold :: Advertising / Art Direction
Gold :: Advertising / Guerrilla Marketing/Stunts
Gold :: Advertising / Online Video – Short Form
Gold :: B2B / Audio
Gold :: B2B / Most Creative Craft
Gold :: B2B / Most Creative TV, Video or Film
Gold :: Content / Brand Storytelling
Gold :: Content / Video and Film
Gold :: Design / Audio
Gold :: Design / Interaction Design
Gold :: Design / Use of Data & Insights
Gold :: Experiential / Creative Use of Budget
Gold :: Experiential / Healthcare and Pharma
Gold :: Media / Sponsorship
Gold :: PR / Activation
Gold :: Social Purpose / Advertising for Good
Gold :: Social Purpose / Use of Video/Film
Gold :: Social Purpose / Wellness and Health
Silver :: Advertising / Animation
Silver :: Advertising / Charity or Not-for-Profit & Gov or Public Sector
Silver :: B2B / B2B For Good
Silver :: Design / Best Visual Storytelling
Silver :: Digital Experience / Digital for Good
Silver :: Media / OOH
Silver :: Social Purpose / Gamification for Social Impact
Silver :: Social Purpose / Use of Data & Insights
Bronze :: Advertising / Illustration & Animation
Bronze :: Advertising / Online Video - Long Form
Bronze :: Advertising / Online Video - Short Form
Bronze :: Media / Use of Data & Insights
Bronze :: PR / DEI
Bronze :: PR / Healthcare & Pharma
Bronze :: Social / Use of Video or Social Film
Bronze :: Social Purpose / BIG Thinking
Bronze :: Social Purpose / Integrated Campaign - Not For Profit
Bronze :: Social Purpose / Use of Video/Film
 
El Ojo de Iberoamérica [04]
Grand Ojo :: Design
Gold :: Editorial Design
Silver :: Script
Silver :: Animation
 
2022
Best Local Idea :: Portugal
 
Eurobest [01]
Grand Prix :: Design
 
Ciclope Festival [04]
Silver :: Special Section / Low Budget
Bronze :: Special Section / Low Budget
Finalist :: Sound & Music / Licensed Music
 
Latino

Gold :: Animation
Gold :: Music
 
Brazilian Creative Club [06]
Gold :: Film / Animation
Gold :: Film / Editing
Silver :: Film / Animation
Silver :: Sound Design
Bronze :: Film / Animation
Bronze :: Film / Direction
3X In Book
 
Fast Company Innovation by Design [03]
Honoree :: Best Data Design / Magnetic Stories
Honoree :: Best Data Design / The Identity Builder
Honoree :: Best Health & Wellness Design / Magnetic Stories
 
AdAge [14]
Healthcare Marketing Impact Award
 
2x Best in Show
Gold :: Integrated Campaign
Gold :: Print / OOH Campaign
Gold :: Purpose-Led Campaign
Gold :: Tiny But Mighty
Silver :: Branded Entertainment / Content Campaign
Silver :: Data-Driven Campaign
Silver :: Integrated Campaign
Silver :: Print / OOH Campaign
Silver :: Purpose-Led Campaign
Silver :: Purpose-Led Campaign
Bronze :: Data-Driven Campaign
Bronze :: Print / OOH Campaign
 
AdAge Creativity Award
 
Finalist :: Craft of the Year (2023)
 
Brazil Design Awards [03]
Grand Prix :: Craft for Design
Gold :: Craft for Design / Motion
Silver :: Social Impact Design / Health
 
LAD Awards [02]
Grand Prix :: Animation
People's Choice :: Animation
 
Epica Awards [02]
Gold :: Publication Design
Silver :: Media & Entertainment
 
MAD Stars [07]
Grand Prix :: Education
Gold :: Craft / Art Direction
Gold :: Design / Publication
Gold :: Pivot / Publication
Silver :: Peace & Justice
Bronze :: Direct / Publication
Crystal :: Film
 
AdForum PHNX [07]
Grand Prix :: Creativity for Peace
Grand Prix :: Print
Gold :: Creativity for Peace
Gold :: Graphic Design
Gold :: Print Craft
Gold :: Publication Design
Silver :: Public Relations
 
Lisbon Awards [05]
Grand Prix :: Illustration
Gold :: Creative Effectiveness
Gold :: Promo & Activation
Gold :: PR
Bronze :: Press
 
Lusophones Awards [43]
2X Grand Prix
8X Gold 
12X Silver
21X Bronze
 
Portugal Creative Club [02]
Gold :: Audio
Bronze :: Craft / Copywriting
 
ADCE [01]
Silver :: Film & Audio / Audio/Radio Commercial 
Manny Awards [08]
Gold :: Innovation Award
Gold :: Best Medical Device Campaign
Gold :: Best Patient Engagement Campaign
Gold :: Best Point Of Care Campaign
Gold :: Best Point Of Care Campaign
Gold :: Best Professional Print Campaign
Gold :: Best Professional Print Campaign
Gold :: Best Rare Disease Campaign
 
MM+M Awards [24]
Gold :: Corporate Branding Campaign
Gold :: Digital Initiative for Non-Consumers
Gold :: Health Advocacy/Health Affairs/Public Policy
Gold: Health-Tech Innovation 
Gold :: Multichannel Campaign
Gold :: Orphan Product Marketing Initiative
Gold :: Professional Print Campaign
Gold :: Professional Sales Tool
Gold :: Use of Customer Experience Marketing
Gold :: Use of Data and Analytics or Data Platform
Gold :: Use of Film or Video
Gold :: Use of Immersive Technology
Gold :: Use of Social Media
Silver :: Consumer Print Campaign
Silver :: Corporate Branding Campaign
Silver :: Digital Initiative for Non-Consumers
Silver :: Health Advocacy/Health Affairs/Public Policy 
Silver :: Orphan Product Marketing Initiative
Silver :: Philanthropic or Purpose-Driven Campaign
Silver :: Point-of-Care Marketing
Silver :: Professional Sales Tools
Silver :: Use of Customer Experience Marketing
Silver :: Use of Influencer Marketing
Silver :: Use of Market Access Marketing ns
 
The Creative Floor [22]
Gold :: Animation
Gold :; Art Direction
Gold :; Art Direction
Gold :; Art Direction
Gold :; Artificial Intelligence
Gold :; Artificial Intelligence
Gold :: Best Digital Tactic
Gold :: Best Digital Tactic
Gold :: Best Smart Phone App
Gold :: Best Tablet App
Gold :: Best Use of Technology
Gold :: Design
Gold :: Design
Gold :: Exhibitions
Gold :: Illustration
Gold :: Illustration
Gold :: Packaging / Pro Bono
Gold :: Poster Individual
Gold :: Press Campaign
Gold :: Print Sales / Pro Bono
Gold :: Print Sales / Pro Bono
Gold :: Symposium
 
KIAF Awards [02]
Gold :: Print & Publishing
Silver :: Design
 
Cresta Awards [01]
Silver :: Moving Image / Over 60s
 
Gerety Awards [01]
Bronze :: Work for Good
 
Lürzer's Archive [06]
6X Published Campaigns 
 
2022
#1 Art Director :: Portugal
 

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