Hi there. I’m a Brazilian-Portuguese creative from Porto Alegre, a city in southern Brazil with almost two million people, excellent barbecue, dramatic weather, and a population genetically programmed to debate things with passion.

That might explain why I’ve never been great at standing still. My curiosity has taken me across three continents and shaped a career built between Brazil, Portugal, and the U.S. Along the way, one thing became clear to me: an idea only really matters when it leaves the page and becomes something people can feel, remember, and respond to.

That belief has guided my work for two decades, building brands and leading teams across different markets and cultures. My career was forged in the consumer world, where I spent years focused on how narratives move through culture, earn attention, and create impact. Today, I bring that same thinking to health at Area 23 in New York.

I’m currently an SVP Creative Director leading The Refinery, a group dedicated to elevating the agency’s most important work through craft, design, and execution. This focus on how ideas are made has fueled consistent recognition for Area 23, including consecutive Cannes Lions Healthcare Agency of the Year titles and top-tier rankings at D&AD and The One Show. In 2026, we achieved Agency of the Year at the Art Directors Club (a first for a health agency) alongside top-10 placements in both the WARC and The Drum’s World Creative Rankings.

Across my career, I’ve been part of work recognized with more than 400 international awards. Most recently, I was ranked the #1 Creative at Art Directors Club 2026, #1 Creative Director in The One Club Global Ranking, #10 globally by The Drum, and #7 Art Director at Cannes Lions 2024. One milestone stands out: contributing to Portugal’s first Cannes Lions Grand Prix.

I’ve learned that while accolades are rewarding, the best way forward remains simple: work smart, get things done, and be kind. Outside the office, I’m a father, a decent guitar player, and a terrible pianist. I remain curious, always looking for the next great idea.