MAGNETIC STORIES

The noise from MRI machines is overwhelming, hitting 130 decibels - as loud as a military jet. For kids fighting cancer, it's truly terrifying. Follow-up scans every 6-8 weeks or after every two therapy cycles add to the stress for kids, families, and doctors. Siemens in partnership with Leya, Portugal's largest publishing group, teamed up to craft a library of unique audiobooks to ease children's experience. These stories, tailored to match MRI sounds, turn the scary experience into an unforgettable journey.

INFORMATION ▾
◼︎ Client
     
     Siemens Healthineers
 
◼︎ Role

     Creative Director
     Head of Art
 
◼︎ Recognition

     Cannes Lions
     London International Awards
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