magneticstories

Siemens Healthineers
Concepting, Creative and Art DirectionAudio, Brand Experience, Innovation
  • Cannes Lions1 Grand Prix, 1 Gold, 1 Silver, 3 Bronze, 7 Shortlist
  • One Show01 Best of Discipline, 04 Gold, 04 Silver, 04 Bronze, 07 Merit
  • Clio01 Grand Clio, 03 Gold, 01 Silver, 02 Bronze
  • Clio Health02 Grand Clio, 03 Gold, 06 Silver
  • D&AD01 Graphite, 03 Wood, 02 Shortlist
  • LIA01 Grand LIA, 04 Gold, 03 Silver
  • ADC02 Gold, 01 Silver, 01 Bronze, 01 Merit
  • ANDY02 Gold
  • The Drum Awards01 President's Award, 04 Gold, 01 Bronze
  • FC Innovation by DesignHonoree, Best Data Design, Best H&W Design
  • AdAge Healthcare Impact AwardsBest in Show, 01 Gold, 01 Silver
  • ADCE01 Silver
  • Portugal Creative Club01 Gold
  • WARC Creative 100 Ranking#13 Most Awarded Campaign ('26)
  • The Drum World Creative Ranking#13 Most Awarded Campaign ('26)
  • Creative Rounds Global Health Rankings#1 Most Awarded Pharma Campaign ('25)
Magnetic Stories

MRI scans can be as loud as a jet, terrifying for kids with cancer needing frequent check-ups. So Siemens and Leya created audiobooks synced to the sounds, turning fear into a magical journey.

"It was such a great example of storytelling at its best, so simple, but also very creative"

COLLETTE DOUAIHY
—
JURY PRESIDENT
PHARMA LIONS 
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