MAGNETIC STORIES
The noise from MRI machines is overwhelming, hitting 130 decibels - as loud as a military jet. For kids fighting cancer, it's truly terrifying. Follow-up scans every 6-8 weeks or after every two therapy cycles add to the stress for kids, families, and doctors. Siemens in partnership with Leya, Portugal's largest publishing group, teamed up to craft a library of unique audiobooks to ease children's experience. These stories, tailored to match MRI sounds, turn the scary experience into an unforgettable journey.
INFORMATION ▾
◼︎ Client
Siemens Healthineers
◼︎ Role
Creative Director
Head of Art
◼︎ Recognition
Cannes Lions
London International Awards
London International Awards
◼︎ Project
◼︎ Client
◼︎ Type