MAGNETIC STORIES
MRI scans can be as loud as a jet, terrifying for kids with cancer needing frequent check-ups. So Siemens and Leya created audiobooks synced to the sounds, turning fear into a magical journey.
Client
Siemens Healthineers
Role
Creative Director
Head of Art
Recognition
Cannes Lions
One Show
Clio
D&AD
Art Directors Club NY
London International Award
The Drum Award
AdAge Healthcare Impact
portugal creative club



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