Magnetic Stories

About
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MRI scans can be as loud as a jet, terrifying for kids with cancer needing frequent check-ups. So Siemens and Leya created audiobooks synced to the sounds, turning fear into a magical journey.

Client

Siemens Healthineers

Type

Audio
Brand Experience
Innovation
Pharma

Role

Creative Director

Awards
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Cannes Lions
01  Grand Prix
01  Gold
01  Silver
03  Bronze
07  Shortlist
One Show
01  Best of Discipline
04  Gold
04  Silver
04  Bronze
07  Merit
Clio
01  Grand Clio
03  Gold
01  Silver
02  Bronze
Clio Health
02  Grand Clio
03  Gold
06  Silver
D&AD
01  Graphite
03  Wood
02  Shortlist
LIA
01  Grand LIA
04  Gold
03  Silver
ADC
02  Gold
01  Silver
01  Bronze
01  Merit
Andy
02  Gold
The Drum Awards
01  President's Award
04  Gold
01  Bronze
FC Innovation by Design
Honoree - Best Data Design
Honoree - Best H&W Design
AdAge Healthcare Impact Awards
Best in Show
01  Gold
01  Silver
ADCE
01  Silver
Portugal Creative Club
01  Gold
Lürzer's Archive
The Drum World Creative Ranking
#13 Most Awarded Campaign ('26)
Creative Rounds Global Health Rankings
#1 Most Awarded Pharma Campaign ('25)
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