YOU ARE MY SUNSHINE

TO SPOTLIGHT THE DANGERS OF TOO MUCH SUN, THE STORY TAKES A CREATIVE SPIN: A MELANOMA PROFESSES ITS LOVE FOR THE SUN. THIS WEIRD APPROACH UNDERSCORES THE HARMFUL LINK BETWEEN SKIN CANCER AND UV RAYS, STRESSING THE NEED FOR SUN PROTECTION.

LOBO PRODUCTION TEAM KEPT A FLUID 2D ANIMATION STYLE WHILE ACHIEVING A HYPER-REALISTIC LOOK AND FEEL. TO ACCOMPLISH THIS, THEY WILL UTILIZE TRADITIONAL 2D CEL ANIMATION TECHNIQUES, ENHANCED BY AI TECHNOLOGY, SPECIFICALLY STABLE DIFFUSION.

ENHANCING THIS UNUSUAL ATMOSPHERE, THE ACCOMPANYING MUSIC WAS RECORDED ON A VINYL RECORD AND THEN LEFT IN THE SUN, FURTHER ACCENTUATING THE HAZARDS OF TOO MUCH SUN EXPOSURE. JOURNEY.

information
◼︎ Client
 
   Mollie's Fund
 
◼︎ Role
 
   Creative Director
   Head of Art
 
◼︎ Recognition
 
   Ciclope Festival
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