You Are My Sunshine
client
Mollie's Fund
ROLE
CREATIVE DIRECTOR
HEAD OF ART
HEAD OF ART
Recognition
Ciclope Festival
To spotlight the dangers of too much sun, the story takes a creative spin: a melanoma professes its love for the sun. This weird approach underscores the harmful link between skin cancer and UV rays, stressing the need for sun protection.
We maintained a fluid 2d animation style while achieving a hyper-realistic look and feel. To accomplish this, we utilized traditional 2d cel animation techniques, enhanced by A.I technology, specifically Stable Diffusion.
Enhancing this unusual atmosphere, the accompanying music was recorded on a vinyl record and then left in the sun, further accentuating the hazards of too much sun exposure.
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