At the end of the day, I just feel incredibly lucky to do what I do. Outside of raising a fantastic kid who constantly keeps me grounded, my biggest joy is guiding teams to create work that actually matters. 

As a Brazilian-Portuguese Creative Director, my heart has always been in the craft. Moving across three continents over the last two decades has taught me that the best creative tools aren't just software: they are empathy, patience, and a good gut feeling. I thrive on combining human stories, cultural insights, and tech to shape new benchmarks for our industry. I'm still as driven and eager to learn as I was on day one.

After years of shaping consumer brands, I decided to channel that momentum into the Pharma & Health space. I didn't come here to play it safe; I came to elevate it. Healthcare brands should demand the exact same visual excellence and rigorous thinking as any lifestyle brand. That's what I do now as an SVP Creative Director at Area 23 in New York, leading The Refinery. We are a specialized team completely focused on pushing the agency's craft forward, making sure every concept looks as good as it works.

Surrounding myself with brilliant minds over the years has been my greatest education. They helped shape me into a leader who grasps the business realities, yet never compromises on my main obsession: delivering exceptional ideas that can actually shift businesses, move culture, and impact society.

Whether it was playing a part in winning Portugal’s first-ever Cannes Lions Grand Prix or taking home trophies from the Clios, D&AD, LIA, and The One Show, the formula behind it has never really changed:

Work smart. Get things done. Be kind.