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5K Lives

Thousands of Portuguese people are living with HIV and don't know it. To raise awareness on World AIDS Day, Harmony created an Instagram mural with 5,000 posts. Each post used a common Portuguese name, highlighting the importance of getting tested and staying safe.

Type
ooh
Social
Client
BEIERSDORF
Role
CREATIVE art DIRECTOR
board_harmony
ines
maria
ricardo
sonia
liana
joao
davina
ruben
OOH_01
OOH_02
OOH_04
OOH_03
5k_text
names
←
→
Magnetic Stories
Siemens Healthineers
→
Impossible Journey
Aster
→
Portuguese (Re)Constitution
Penguin Random House
→
Zip Code Exam
Equality Health Foundation
→
Autism Rocks
Eurofarma
→
The Unnoticed Sponsorship
Melanoma Brasil
→
Cracked
Mercy for Animals
→
The Earli Show
EarliTec Diagnostics Inc
→
The Identity Builder
Zhejiang University
→
You Are My Sunshine
Mollie's Fund
→
Toxic Portraits
Horizon Therapeutics
→
Everything They Didn't Tell You
Black Women for Wellness LA
→
Mind's Eye
MND Association
→
Life Models
Not Putting on a Shirt
→
The End of the Internet
APFED
→
The Refinery
Various
→
Every Word Matters
Portuguese Cinema Academy
→
Roads Have Stories
Fundación MAPFRE
→
Sounds Of Portugal
Portugal Paralympic Comittee
→
5K Lives
Beiersdorf
→
Just One Can
Anjo Paints
→
Drunkheads
SPRS
→
Minimal Monochrome
Personal
→

@DTORGO

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