The Unnoticed Sponsorship

THE UNNOTICED SPONSORSHIP

To raise awareness of melanoma, Brazil’s deadliest skin cancer, the Brazilian Melanoma Institute placed a hidden mole-like spot on Botafogo’s jerseys. After months unnoticed, a press conference revealed the message, triggering national attention to the dangers of overlooked moles.

Client
brazilian melanoma institute

Role
Creative Director
Head of Art

recognition
cannes lions

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◼︎ Project

◼︎ Client

◼︎ Type

Magnetic Stories

Siemens Healthineers

Audio; Experiential

Portuguese (Re)Constitution