NYC
Magnetic Stories
MRI scans can be as loud as a jet, terrifying for kids with cancer needing frequent check-ups. So Siemens and Leya created audiobooks synced to the sounds, turning fear into a magical journey.
Type
Audio & radio
brand experience & activation
branded entertainment
creative b2b
innovation
pharma
Client
SIEMENS HEALTHINEERS
Role
CREATIVE DIRECTOR
HEAD OF ART
HEAD OF ART
Awards
Cannes Lions
1X Grand Prix
1X Gold
1x silver
3x bronze
7x shortlist
One Show
1X Best of Discipline
4X Gold
4X Silver
4X Bronze
7X Merit
Clio
1X Grand Clio
1X Grand Clio
3X Gold
1X Silver
2X Bronze
Clio Health
2X Grand Clio
2X Grand Clio
3X Gold
6X Silver
D&AD
1X Graphite
1X Graphite
3X Wood
2X Shortlist
LIA
1X Grand LIA
1X Grand LIA
4X Gold
3X Silver
ADC
2X Gold
2X Gold
1X Silver
1X Bronze
1X Merit
Andy
2X Gold
2X Gold
The Drum Awards
1X president's Award
1X president's Award
4X Gold
1X Bronze
Fast Company Innovation by Design
Honoree - Best Data Design
Honoree - Best H&W Design
Honoree - Best Data Design
Honoree - Best H&W Design
AdAge Healthcare Impact Awards
Best in Show
Best in Show
1X Gold
1X Silver
adce
1x silver
Portugal Creative Club
1X Gold
1X Gold
LÜRZER'S ARCHIVE
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